Social Media Content Planner & Analytics Dashboard — Excel / Google Sheets

Stop planning content across scattered notes, tabs and apps.

This all-in-one social media spreadsheet brings your content calendar, idea bank, hook library, campaign planning and performance tracking into one clear workspace.

What’s inside

• Content Calendar — plan posts by date, platform, content pillar, format, hook, CTA and status
• Idea Bank — capture ideas and prioritise them using potential and effort scores
• Hooks Library — ready-to-adapt hook frameworks for curiosity, proof, educational, contrarian and how-to content
• Analytics Tracker — log views, likes, comments, clicks, saves, shares and leads/sales with automatic engagement calculations
• Campaign Planner — organise launches, promotions, goals and target results
• Dashboard — see planned and published posts, views, clicks, platform mix and status at a glance

Made for

Content creators, freelancers, social media managers, personal brands and small businesses that want a simple content system without another monthly subscription.

What you receive

1 editable XLSX spreadsheet. Open in Microsoft Excel or import into Google Sheets. This is a digital product; no physical item will be shipped.

Plan it. Publish it. Measure what works.